Data Tracking

Data Tracking Policy for SeaWestNews

SeaWestNews (“we,” “our,” “us”) is committed to transparency regarding how we collect and use data from visitors to our website, seawestnews.com. This Data Tracking Policy explains the methods and technologies we use to collect, analyze, and utilize user data to enhance your experience.

1. Data Tracking Technologies We Use

1.1 Cookies

Cookies are small text files stored on your device by your browser. We use cookies to:

  • Remember your preferences and settings.
  • Enhance website functionality.
  • Track user behaviour and interactions to improve our services.

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect your experience on our website.

1.2 Web Beacons

Web beacons are small graphic images or code snippets embedded in web pages or emails. We use web beacons to:

  • Track email open rates.
  • Measure the performance of our content and campaigns.

1.3 Log Files

Our servers automatically collect data when you visit our website, including:

  • IP address.
  • Browser type and version.
  • Referring and exit pages.
  • Date and time of your visit.
  • Pages viewed and time spent on the website.

1.4 Analytics Tools

We use third-party analytics tools (e.g., Google Analytics) to collect information about:

  • Visitor demographics and interests.
  • Traffic sources and referral channels.
  • User behaviour and engagement on the site.

These tools use cookies and similar technologies to gather data and provide insights into user interactions.

2. How We Use Collected Data

We use data collected through tracking technologies for the following purposes:

2.1 Improving Website Functionality

  • Analyze user behaviour to optimize navigation and content layout.
  • Identify and resolve technical issues.

2.2 Personalizing User Experience

  • Deliver content tailored to your interests and preferences.
  • Remember your settings for future visits.

2.3 Marketing and Advertising

  • Track the effectiveness of marketing campaigns.
  • Serve personalized advertisements based on your browsing behaviour.

2.4 Security and Fraud Prevention

  • Monitor for suspicious activities to protect user data and website integrity.

3. Third-party tracking and Advertising

We may partner with third-party service providers, including advertisers and analytics companies, who use tracking technologies to:

  • Deliver targeted advertisements.
  • Measure ad performance.
  • Collect aggregated data about user interactions.

These third parties may have their own privacy and data tracking policies, which we encourage you to review.

4. Managing Your Preferences

4.1 Opt-Out of Tracking

You can limit or disable tracking technologies in the following ways:

  • Adjust browser settings to block cookies.
  • Use browser extensions to block tracking scripts.
  • Opt out of targeted ads through industry programs like the Digital Advertising Alliance or Network Advertising Initiative.

4.2 Analytics Opt-Out

You can prevent data collection by Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

5. Data Retention

We retain tracking data for as long as necessary to fulfill the purposes outlined in this policy. Aggregated and anonymized data may be retained indefinitely for analytical purposes.

6. Data Security

We employ technical and organizational measures to safeguard tracking data against unauthorized access, use, or disclosure. While we strive to protect all user data, no online platform is entirely secure.

7. Changes to This Policy

We may update this Data Tracking Policy periodically to reflect changes in technology, legal requirements, or our practices. The revised policy will be posted on this page with an updated “Effective Date.”

8. Contact Us

If you have questions or concerns about this Data Tracking Policy, please contact us at:

  • Email: contact@seawestnews.com

Thank you for visiting SeaWestNews and trusting us with your data.

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